PRE-MARKETING INFORMATION

Your Name

Your E-mail Address

How did you hear about us?

ABOUT THE BOOK

Title:

Please copy/paste your "back blurb" (back of your book text) here:

Please copy/paste your author bio here:

Special Notes/Comments: Are you satisfied with the book now?
Do you plan changes? Like the cover? etc.

Are you interested in staying with the same publisher or republishing?

Stay Republish

ABOUT YOUR WEB PRESENCE AND WEB MARKETING

Where is the book available for sale now?

Publishers website url?

Amazon website url

Other website url

Author website url? How do you feel about your website at this time?

Is the main selling website Search Engine Optimized? Yes No

Do you have any analytics on the buy page/thank you page to determine where buyers come from?
Yes No

Have you used Pay-per-click or other web advertising? Yes No

Have you used Wordtracker to determine your keywords? Yes No

Do you have a formal Electronic Press Kit (EPK)? Yes No

Do you have a video trailer? Yes No

Do you have a podcast? Yes No

Do you blog? Yes No

Do you post on sites regularly or at all? Yes No

Which Social Media sites are you on? Please hold down your control key to select as many as applicable.

      Myspace YouTube Linked In Facebook Second Life Shelfari iRead Gather Yahoo Groups

Have you set up any Google Alerts? Yes No

Is Google "Search Inside" activated? Yes No

Have you heard of the "Amazon Spike" technique where you get everyone you know, plus some you don't to all buy your book from Amazon on the same day? Yes No

Does the subject matter lend itself to creating lists? ie. "100 reasons to.. ", or "25 ...  to avoid" Yes No

Have you posted any articles on Ezine sites? Yes No

Do you have any lists of buyers or prospects? Yes No

If so, describe what you have, i.e. names, emails, addresses, etc. and how current the lists are.

Have you ever done a free giveaway to entice registrations? Yes No

Have you ever hosted an online chat session with your audience? Yes No

AMAZON ANALYSIS

Is the work offered on Amazon? Yes No

If the work is on Amazon, how many reviews are present?

Do you have Search Inside active? Yes No

Are Excerpts posted? Yes No

ABOUT THE PUBLISHING HISTORY

When was the work published, and by whom?

Length (words and pages and size):

To what electronic format(s) do you have access? pdf, html, Kindle, doc, quark, etc. This is important because you will need multiple formats to properly reach all the audiences possible.

Were you issued an ISBN 13? Yes No

Is the book available as hardcover, softcover, or both?

Is the work available and for sale as an Ebook? Yes No

If yes, what document format(s)?

Is a large print version available? Yes No

Is an audio version available? Yes No

Are you planning or working on a sequel? Yes No

What is your cost per book that you pay?

What is the suggested retail price per book?

How many copies have been printed and how many are in inventory now? If POD, we understand.

How many sales have been made thus far, and through what channels (web, bookstore, direct by author, etc.)

What marketing has been done so far?

What marketing has generated the most results?

Have you given book signings? How many books were sold?

Are there any news-clippings or news stories about the work? Do you have copies or are they on the web?

What marketing materials exist (cards, flyers, posters, etc.)

Did your publisher use publicity firms or advertising for the work? Yes No

Were any direct mailings done? i.e. to libraries or book stores? Yes No

Were any trade shows attended on behalf of the work? Yes No

Is there a PW, Kirkus, or other formal "independent" review of the work? Yes No

ABOUT YOU

Brief Bio/Occupation:

Can you become a guru? / Become a media "go to" person/ Sit on Advisory Boards / Speak at conferences, etc.  Does the subject matter and your background lend itself to your becoming a noted leader in this field?
Yes No

Your Goals:  What statement below best elaborates your goals as it relates to this work?

Please add a few comments about your goals.

Do you like public speaking? Yes No

Have you ever had media training? Yes No

How much time do you have available for marketing activities?
(Don't worry if you are too busy, that's what we do).

How many hours a week on average do you currently spend with marketing the work?

Are you available for author signings at book stores?  How many bookstores can you do signings at per month?  What about other speaking events?

To what groups or associations do you belong?

If applicable, could you "run a route"? Would you be amenable to placing your books in convenience stores, retail locations, etc. in and around your geography? Yes No

ABOUT THE BUYER

Help us define the buyer.  Where do you think the marketing 'sweet spot' is?  What kind of people do you want to reach? 

What research do you have on the number of buyers in the target demographic?

Do you have international presence, or international buyers? Yes No

What groups or associations might support the work?

Do the buyers "cluster" on any websites, news sites, etc. Yes No

If so, where?

Direct Mail - If you were to mount a direct mail campaign, who would you mail to? How many of them are there?

OTHER OPPORTUNITIES and TRADITIONAL MEDIA

Not all of these will apply, but hopefully the list below will spark a few marketing ideas.

What Retail Stores match this topic?...museums, restaurants?...gift shops?...local shops? etc.

What Corporations might sponsor this topic?

Can you think of any celebrity tie-ins?

What Traditional Media might be interested and why?.. Radio, TV, Newspaper, Magazines...

Magazines are always looking for reviews. What magazines exist around this topic? (Print and Internet)

Can you write an article on this topic for magazines? Have you?

What catalog companies might want the work?

Are there any schools that might support this topic? (Art, Culinary, etc.)

Are there regional hooks or ties?

Any Non-profits that would support the work?

Any "Top 10 Booklists" that you know of that may apply?

Have you done any TV or Radio? Yes No

Have you investigated a PR firm or hired one? Yes No

Have you done any tele-seminars? Yes No

Does the subject matter lend itself to a newsletter, and if so, have you written any?