"If you are an author thinking about attending one of these trade shows, I would love to share my experiences with you. Before I signed up, my main concerns and worries were, will I be able to showcase my book in the proper way, what kind of a traffic flow I would have to present my book. Those worries and concerns were quickly removed from my mind once I got there. I was greeted with much admiration and respect by the entire staff, and befriended by other author's in attendance." - Sal Richards, Author of Hidden Tears

"Be relaxed, be confident, and talk to whoever shows interest. Bring at least 50 books to hand out. You'd be surprised how fast they go. Stay positive and enjoy the experience." - Eddie Upnick, Author of Time Will Tell

"The excitement, the buzz in the convention center, knowing my book is now floating around in NY. I made contacts in the city, that had nothing to do with the convention center. Such as meeting a person on a tour bus, who lives in Oregon, who I will send books too. She will contact her library, as will her friends, and she is going to request her store order the book......so it was good to be there!" - Amanda Thrasher, Author of Mischief in the Mushroom Patch

"I enjoyed the show and would do it again in 2011. You’re all hardworking and attentive and a credit to Strategic Book Publishing and the management should be very happy with you all, I know I was. For any new authors I would say go to the shows just for the experience and education." - Michael P DeBenedetto, attendee

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These pictures show what it is like to be in the booth, or have your book at the booth. For a great slide show of our show and our authors at BEA last week in New York please click here.

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or on Picasa at: http://picasaweb.google.com/106177034521590899033/NewYorkBookExpoAmerica2010

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Letters from BEA Expo Participants:

If you are an author thinking about attending one of these trade shows, I would love to share my experiences with you. Before I signed up, my main concerns and worries were…. would I know what to say to industry professionals, how would I pitch my book, would I be able to speak at all? Strategic Book was a phenomenal online presence and I appreciated being able to display my book, but I had no idea how much help they would provide me.

Every member, smiling, friendly, productive, and the materials they prepared for me from bookmarks and pamphlet to my own stand with my books graphics and promotional materials from the net. A famous media publicist who quickly taught me to be enthusiastic, show the customer I care, and I do, and gave me assurance on my personal pitch through his enthusiastic response to it. It was incredible; we met as the next round of authors.

Then, we were set loose… and we saw our tables and setup, and I was immediately enthusiastic due to how professional and beautiful the arrangement. I was ready, and people approached me and I approached people, but I made mistakes early… like trying to see what their title was on their cards… these are people and I quickly adjusted to friendly eye contact, wide smile, and soon enough I was hawking free books left and right.

I was told my book will be featured in SCI-FI magazine, 200,000 niche circulation, and I’m hoping this will generate sales and move Barnes and Noble to accept my book into stores. It’s a process, and without Strategic Book Group’s help, selection of booth which I was impressed with, setup and go, everything, it wouldn’t have happened.

For fifteen minutes the head of Mediacrat spoke with me, many people told me stories and asked me questions, and once in a while someone may not have liked a response, such as my insistence to ask for amazon reviews but I always adjusted on the scene and I decided due to their targeted selection to submit for a review from BlueInk Reviews.

I must admit being there was like being on stage, and all the authors in Strategic’s Booth were all-stars which reveals to one about the management. I met Susan B. Katz for crying out loud, and comedian Sal Richards. That was hardly it. Marc Paulhus words echoed, and his twice around strategy was sound—that is take reconnaissance then introduce… I didn’t get to that point but perhaps next year I’ll be even more prepared.

I also should have focused more on names, but there were so many people and if you affected even some your prospects are likely to rise. I know there were reviewers that may write up for my book and I gave my best impression I could to everyone… wore it on my sleeve. I’m not in the best shape in my life but I didn’t let that bother me either, because in the end it’s the content of the book, the product that will virtually under the right conditions, those created by Strategic Book Group sell itself into the hands of prospective investors.

-Al Carrozza, Author of Universal Enzyme

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THINKING ABOUT A BOOK EXPO SHOW? SCARED? DON’T BE. IT’S THE BEST DEAL IN TOWN.

If you are an author thinking about attending one of these trade shows, I would love to share my experiences with you. Before I signed up, my main concerns and worries were what it would be like to be an author promoting my book. Would the people who passed the Strategic Booth just grab my book and stuff it in their “show and tell” collection? Would they ignore me totally and I’d have to go back to New Jersey with a bag full of “unloved” books.

Book Expo was a wonderful experience, and it was mostly because Nancie, Kait, Robert and the other Strategic staff were first rate coaches. Robert told me immediately what to say should media approach, and made a sign for my kiosk that said it all. Nancie coached me in how to deal with grabbers, the people who just grab your book and run, not asking if it is a fiction or non-fiction work or anything at all about your writing.

Basically, I loved meeting with the many people who stopped at the Strategic Booth and visited with me about my book. Most were book buyers and educators who were delighted to have a copy of Imperfect Past to review for possible future purchases. They were intelligent and pleasant, as well. I gave away all my copies of Imperfect Past to appreciative people and went home to New Jersey with a happy heart and an empty book bag.

There was one memorable moment that I must share. As many different people crowded around me, asking questions about my book, it would have been easy for me to miss an important contact. A group of librarians were asking about using my book for a reading club, and I almost did not see the woman poised at their edge. She was a reporter from a Washington, D.C. paper, and a big time contact. I await her telephone call to me when she’s finished reading Imperfect Past. She promised and I know she’ll be calling.

- Alice Dinizo, Author of Imperfect Past.

For more information on attending one of   the book shows, please email us.