How to Help the Right Readers Find You
Effective Marketing of Your Book with SEO

For more information, please email us.

You have written a great book and want to share it with all the readers who will enjoy it. One way of increasing reader awareness of your book is to have information about it easy to find on the Internet. Your book may be just what readers want to read—if only they knew how to find it.

What is SEO?

If you have been exploring how to sell your book on the Internet, you probably have run across the acronym, SEO. SEO is a marketing technique to help readers find your book, and to increase your sales. SEO stands for “search engine optimization,” a fancy way of saying that a website should be designed so it can be found easily.

Why is SEO so important?

Search engine optimization is a vital piece in the Web puzzle that allows a reader to find your book. The Internet is composed of millions of websites. Many readers who are interested in specific subjects will search the Internet with search engines like Yahoo and Google to find more information about new books they would like to read. Or, they may have heard about your book through other media, want to buy it, but can’t find it in their local book store.

When readers actively look for your book, the odds are great that they will buy it when they find your Web page. You can’t sell a book on the Web if nobody can find it there. Your main selling website needs to be search engine optimized.

How does SEO work?

In order to find your book’s website, most people will type the subject of your book (or your name or the book’s title if they know it) into one of the large search engines, such as Google, Yahoo, MSN, or ASK. If your site has been properly designed, or optimized for search engines, the search results will list your site. The higher your site lands in that list, the more likely the person will find and buy your book.

Where a site lands in search engine results is no accident. Specific coding and writing techniques that have been developed and analyzed over the last several years can be applied to your site so it rises near the top in a relevant search.

Careful use of “keywords” is one of several SEO methods to help guide the way to your page.

• Expert research (using such tools as Wordtracker) uncovers specific words and phrases that people use in browsers to find information relevant to your book.
• These keywords and phrases are different for each browser.
• Different categories of people tend to use different browsers.
• Choosing the right keyword combinations helps to optimize your site and bring the right buyers to you.

See an example of a carefully optimized author’s Web page that takes advantage of “keywords.”

How can I get my site optimized for search engines?

• Our expert staff will research what keywords and phrases will be most effective in leading readers to your book so these phrases can be skillfully incorporated in your page.
• The necessary code is added to the “hidden” parts of your site, parts that only the search engines can read.
• We will also help you re-write the text of your site so the search engines can recognize your page as providing significant information about the subject of your book.

How can search engine optimization complement other publicity for my book?

If readers have seen or heard about your book in articles, blogs, TV shows, or other media, they may try to buy your book through the Internet. Many potential readers will search on your name or the title of the book if they know it. Others may remember hearing about an interesting book on a particular subject and try to find it through an Internet search. Also, if you have information about your book in more than one place on the internet (such as comments in a blog, a review in an online magazine, and your author website) your book will rise in the search engine listings.

The easier you make your readers’ search, the better your chances of them finding your site and buying the book. More effective searches mean more sales. SEO is one of the many methods that drive sales to your site.

See other examples of effective online marketing.

Add search engine optimization to your marketing plan today. Contact Us

Back to Main Menu