The "MUST HAVE" Books on Marketing

From Book Signing To Best-Seller An Insider's Guide to Conducting a Successful Low-Cost Book Signing Tour by Jo Condrill and John B. Slack. Book signing is high-impact, low-cost publicity at its best. You get advance book sales, better shelf display, virtually free advertising, recognition as the expert in your field, critical networking leads, opportunities to book speaking engagements, radio and TV coverage, and so much more. From Book Signing to Best Seller shows you how. What more could you want for your next book?
You’ll learn how easy and affordable it is to:
--Plan every aspect of a single book signing or a complete tour
--Get maximum results for the lowest possible cost
--Avoid trial and error
--create a spectacular event your first time
--Cash in on opportunities for follow-up seminars and consulting
--Live comfortably on the road with road-tested travel tips
Complete with critical checklists, planning schedules, a sample budget and industry web sites.


From Publishers Weekly -- Though it may not yet have affected the value of 30 seconds of Super Bowl advertising, PR insider Scott argues that understanding the growing irrelevance of marketing's "old rules" is vital to thriving in the new media jungle. Already apparent in newspapers and magazines (with sharp downturns in circulation and ads), radio (on the losing end of the iPod revolution) and direct mail (digitally replaced by spam), the imminent fall of traditional mass media marketing means new opportunities for legions of smaller companies and independent professionals who need to reach niche markets cheaply and effectively. The way Scott sees it, this is also good news for consumers: the online culture of integrity and information tends to produce quality content for less, as opposed to the vapid, one-sided and pricey advertising of print media and television. Scott provides the technical novice a thoughtful and accessible guide to cutting-edge media arenas and formats such as RSS, vodcasts and viral marketing, without neglecting the fact that technological wizardry can't substitute for a well-thought out marketing program. Besides emphasizing fundamentals like defining one's audience, Scott also drills home the ethos and etiquette of the web, encouraging content that's both useful and unobtrusive. This excellent look at the basics of new-millennial marketing should find use in the hands of any serious PR professional making the transition. Get This Book Now

Don't wait. Publishing insider and CEO Brent Sampson reveals revolutionary advice guaranteed to increase your book sales on Amazon. Learn the powerful secrets used by successful Amazon authors every day. This informative and practical "how-to" guide shares new techniques that are proven to work.Solutions Revealed! Discover step-by-step methods for improving your exposure on Amazon and increasing your authority.Secrets Exposed! Increase your profitability by learning the secrets to short-discounting Amazon with just twenty percent.Success Discovered! Learn top-secret tactics that earn authors tens-of-thousands of dollars in royalties every month. Amazon Approved! Find, understand, and control every Amazon possibility for maximum book sales. Hi, I'm Brent Sampson. Are you holding a manuscript in your hand that you wish Amazon was selling? Or do you already have a book on Amazon that you wish was selling better? In either case, Sell Your Book on Amazon will help you. You will experience what I have seen first-hand as the president of Outskirts Press - that marketing success on Amazon can be the difference between hundreds and tens-of-thousands of dollars a month. Amazon provides a phenomenal and global platform from which to sell your book. In fact, the opportunities may seem almost too colossal! But now, Sell Your Book on Amazon unveils it all for the first time. This book provides an easy-to-understand approach to increase your book sales on Amazon by exploring the steps you can take immediately. Get This Book Now

From the Publisher - Get massive exposure for your book, no special computer skills needed -- trade published or self published, fiction or nonfiction. Discover why authors fail with paid advertising, pay-per-click, fee-based reviews, and "bestseller" campaigns. Blog to connect with readers, driving them to Amazon and bookstores. Boost your visibility with Google, use MySpace for viral marketing. Ignite word of mouth with Web social networks. Capitalize on peer content and "amateur" book reviews. Here's what the experts say about this book: "A wealth of ideas for making your book stand out, including many techniques for Internet buzz you won't find elsewhere."-- Jane Corn, Amazon.com Top Reviewer "I spent two years building up skills to market my books Earthcore and Ancestor online, and I can tell you right now that Plug Your Book would have saved me MONTHS of time. I bought this book just to make sure I wasn't missing anything, but it blew me away." -- Scott Sigler, # 1 bestselling author "An amazingly rich collection of cutting-edge promotional tactics and strategies. Makes most other books about online publicity look sickly."-- Aaron Shepard, author: Aiming at Amazon "...The one book every author needs to read. I don't care if you're writing a computer book, a science fiction novel or the next great self-help guide, you need to get copy of Steve Weber's Plug Your Book!" - Joe Wikert, executive publisher, John Wiley & Sons Get This Book Now

Infopreneurs sell valuable information online in the form of books, e-books, special reports, audio and video products, seminars, and other media. This definitive guide will show how to master the tools and tactics of the most successful infopreneurs, so you can succeed at producing, marketing, selling, and automating delivery of information products online. This guide comes complete with interviews of successful infopreneurs. Become an infopreneur and be your own boss! From Entrepreneur to Infopreneur shows you how to make the jump to infopreneur so that you can cash in on the exploding new online information market. This one-of-a-kind guide to infopreneurship provides the tips and tactics you need to succeed and walks you through the steps to start earning money almost immediately, including: * Becoming an expert in your chosen field * Developing valuable information products at little cost to you * Building your e-commerce Web site * Marketing your information products to customers * Building a healthy, consistent cash flow. Each chapter concludes with a profile of a successful infopreneur, including Joe Vitale, Dan Poynter, Dottie Walters, Tom Antion, and more. "Chandler covers all the bases. She asks all the right questions then supplies all the right answers in her astonishingly comprehensive and very timely book. It's loaded with valuable life-changing information and it's fun to read, too." Jay Conrad Levinson, the "Father of Guerrilla Marketing" Get This Book Now

If you're an author, the brand new "Red Hot Internet Publicity; An insider's guide to promoting your book on the Internet" unlocks the door to the online "Marketing and Publicity Kingdom." This guide will help you discover the crown jewels of the hottest new trend in book promotion: Internet publicity and marketing. Sansevieris guide unlocks the door to the online marketing and publicity world of book promotion for first-time authors.Get This Book Now

 

From Publishers Weekly -- Everyone in the publishing industry, and many not, have heard the stories-of authors who spend a year or more writing a book only to see it sink into oblivion when the publisher releases it with no fanfare; of authors left out in the cold when their editors are gone before pub date. Then there are the flip stories: of authors, sometimes self-published, who manage their own publicity campaigns or supplement their publishing house's and sell thousands, maybe tens of thousands, of copies. To avoid the former and promote the latter, Deval (Reckless Appetites), publisher of Hearst Books and former director of publicity for William Morrow, Doubleday, Villard and Book-of-the-Month Club, has written this book, easily the most incisive and expert guide to book publicity ever. Deval covers every conceivable aspect of generating and participating in book publicity, from creating press materials to engaging in a publicity tour, from getting on Oprah to marketing on the Internet, from conducting media interviews to hiring a freelance publicist and much more. And she gives advice that's applicable to both veterans and novices, authors with publishing houses backing them and those who are self-published. Her approach is direct and no-nonsense yet congenial, with the hard information enlivened by scores upon scores of anecdotes (including a most tantalizing section on so-called authors from hell). With all this information, plus an extensive resource section, this is the book for authors who want to expand publicity for their books. Copyright 2003 Reed Business Information, Inc. Get This Book Now

..a very practical and easy to use guide which every new author should have. -- Magdalena Ball for THE COMPULSIVE READER ...chock full of ideas that even seasoned book promoters will not have tried. -- Dallas Hodder Franklin, Editor of Sell Writing Online, A fine how-to book from an incessant promoter. -- Marilyn Ross, founder of Small Publishers of North America (SPAN) Most authors don't have "deep pockets" for publicity, promotion and marketing, so this is the kind of information we need! -- Rolf Gompertz, veteran publicist for NBC and UCLA instructor-- Whether your publisher assigns zero dollars to your book's promotional campaign or thousands, The Frugal Book Promoter assures it the best possible start in life. The author, a former publicist and instructor for UCLA Extension Writers' Program, provides no-nonsense basics to build your media kit, media release and a knock-'em-dead mailing list that will be more effective than any you could buy. Pick and choose from dozens of ideas for promotions that she developed or refined through three extensive book campaigns of her own. Several are sure to match your pocketbook and personality. Get This Book Now

There are writers who would be horrified at the tactics laid out in Guerrilla Marketing for Writers, perhaps because marketing oneself as one might a commodity is at odds with the artistic temperament. Alas, those writers are unlikely to find themselves at the helm of such publishing fleets as the Chicken Soup or, well, Guerrilla Marketing series. HarperCollins publishes 1,200 books a year, according to the authors of Guerrilla Marketing for Writers. Is there a snowball's chance in hell that their publicity department can adequately promote all of them? Of course not. Don't let someone else's publicity department drop the ball when it comes to your book. Guerrilla Marketing's 100 weapons for selling your work range from creating media kits and promotional calendars to appearing at book-group discussions and fundraisers. Each "weapon" is rated by its monetary cost to the author, and well over half are free. While the authors advise that this book will help in the promotion of "any kind of book, from poetry to textbooks," most of its tactics seem best suited to nonfiction. The authors' overarching philosophy? Think like an entrepreneur. "Don't think like a writer who has something to say; think like an author who has a lifetime of books, products, and services to sell." --Jane Steinberg Get This Book Now

"As a publicist, I have helped promote over 50 books. I wish I had read this one first." -- Carrie Brillstein, President of The Pacari "Even I, with more than 50 years in PR, learned some new angles." -- Irwin Zucker, President, Promotion in "The process of marketing becomes a celebration in this critically important book." -- Linda McGinnis, author/publisher "The title of this book could have been 101 GREAT ideas without overstating what this small book has to offer." -- Mary Embree, "This book is a gold mine of promotion ideas, encouragement and leads." -- Dan Poynter, The Self-Publishing Manual. Whether you're a self-published author or have a traditional publisher, you have to participate in promoting your book. Through this book, you will discover new ways to sell more books, be able to design your own marketing plan and we'll help you to find your marketing niche. Get This Book Now

With this book marketing guide, small-to medium-sized book publishers, authors, self-publishers and publishing staff can develop the versatile strategies needed to succeed in today's dynamic book market. This companion features systematic and result-oriented approaches to reaching the largest possible markets while staying cost-effective. Chapters cover: Building a publishing identity; knowing your audience and cultivating feedback from them; creating an attractive book package; distributor partnerships; marketing to libraries; selling on the Internet and other non-bookstore sales; developing a strong public relations strategy; implementing an effective publicity campaign; and a new section on marketing to the lucrative education market. The book has been completely updated to reflect recent technology and market changes, with a special focus on e-book marketing, print-on-demand and the marketing of backlist and reprint titles. A complete appendix provides a marketing timeline and checklist; a list of helpful organizations, reference works, and key trade publications; plus sample press releases, direct mail letters, pitch letters and an updated list of resources. Get This Book Now

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