Comprehensive Project Assessment |
This is the initial, detailed assessment and review of your project that helps us plan the best marketing
strategy for your book. While your book is the key part of the PR campaign, our questionnaires are
designed to find aspects of your professional/personal background to help broaden the market of your
book and generate a growing reader base. |
Orientation and
Phone call
|
First we will send you an outline on what this call and campaign will cover. The purpose of the call is to
go over your plan with you, begin to finalize the campaign structure, and resolve any details. This is also
a good time where your inquires and any issues can be addressed. |
| Monthly report |
This is a short monthly briefing showing status and any progress made on the campaign. It will contain
who was sent media kits/review copies, journalist responses and reviews. |
| Comprehensive Weekly Friday Report |
This takes the monthly report to a weekly, more detailed level and includes media feedback, market
changes and sales data. [in development] |
Customized Author
Tips Package |
[in development] |
| Customized Media List |
We will build a media lists for your project from both our personal contacts and our Global Database. This
list will be used to send media kits to and call on journalist for possible bookings/interviews. |
| Social Media PR Partnerships |
Through relationships w/Lifetime TV and other networks, we coordinate Meet the Author Chat Event that
will include book sales opportunities and prizes for participants. |
| E-Blast Media Release |
The e-blast is a mass emailed press release that goes out to the general media to initiate mass attention
opportunities. We send two or three at different intervals of the campaign duration, this is used in discretion. |
| Press Releases to Print Media |
At the time of your live date our Press Dept issues a release announcing your book to the wire service
and what we do is keep it active and circulating in all forms. The media is a huge conglomerate with
many avenues: Wire Service, Print, Viral (internet), TV, Radio and sometimes film. The wire service covers
most of the venues, but it’s more effective to cover each individually to increase hits and increase our
chances of reaching as many journalists as possible. |
| National Press Release to wire service |
[Inquire within] |
| Electronic Press Kit |
The EPK or the Electronic Press Kit is a digital file with all publicity materials loaded into it and plays like
a short movie. Most EPK's are between 2 and 15 minutes in length, depending on material available and
type of EPK. The EPK is virtually the same as the hardcopy counterpart, but with enhanced features and
additions.
A well done EPK will be entertaining as well as informative; it contains music, voice over
narrations, video, sometimes trivia/fun facts and any other material appropriate to the client being
promoted. The EPK, once created, can be loaded to a website, burned to a CD/DVD, uploaded onto a
flash drive/memory stick and synced to a PDA or IPod type device. This kit versatile in function as it is promoted through the mainstream media, specialized promotions, business to business, consumer level
and shared for viral marketing. The latter two have become the most popular as the journalist quickly receives the EPK on their Blackberry without being in attendance at the press junket or conference. We
will send your EPK out to journalists and other media. |
| EPK-Full |
Full EPK's generally run about 10-15 minutes in length and have several features: Longer narrations,
customized music, several photos, clippings, etc as appropriate to the project. |
| MID-EPK |
Our Mid-EPK is similar to the full EPK in media functionality, but shorter and more compact. Mid-EPK's
are typically between 5-10 minutes in length. |
| MINI-EPK |
The Mini-EPK is an abbreviated press kit under 5 minutes that contains the basic press elements
needed while still showcasing the important parts of the client and project: 1 minute intro/author
narration, music/sound byte, 1-2 minute video clip/footage and any photos/clippings/author information. |
Retail/Event
Marketing Tools |
The Author Display stands are available in floor or counter models and they have been proven to help
sell your books at bookstores and literary events. To view a sample:
http://www.strategicbookmarketing.com/services-authordisplays.html |
| Co-op Book Launch Party |
We will work with you in coordinating and gaining exposure and coverage of your book launch party;
this includes, gathering media, planning, etc. |
| Virtual Book Launch Party |
This is held and hosted in the Second Life online community; [please inquire within.] |
| VIP Launch Party |
[inquire within] |
| Book tours |
We will coordinate with you a book tour as this is a sure-fire way to introduce you to readers, buyers and
the
media. Pending upon budget and travel arrangements, you can choose to have a local, regional,
national,
international or all if applicable. A 30-day minimum notice is required for scheduling purposes
with vendors
and 2-3 months notice is needed for national and international tours. Book Tours build
status of you the
author and your work and bring in the quickest sales. When we schedule a local tour we
do it to not just book the signing, but to build an event around it: Some tours like to do a coffee plus
reading and sometimes a launch party in their store. We can secure media and/special interest groups
(if applicable) to participate in the event as well. |
| Local Book tour |
A local tour needs not to just be the signing, but involves your introduction to the community as a
published author which can lead to other opportunities noteworthy to your career. We will work with you
to facilitate your local area tour including media events. |
| Regional Book tour |
Any type of book tour will bring in the sales and exposure. We will coordinate this with you as it requires
participating in signings on a statewide or across state lines level. Doing a tour in your regional area also
opens up opportunities to having your book carried by stores on a larger scale. 2-month advance noticed
required to secure a full tour. |
| National Book tour |
The local and regional tours help expose you to your community and surrounding regions; a national
tour schedule further extends that to across the country to a larger reader base. We will coordinate with
your travel plans. A three month advance notice and tentative itinerary is required. Many of the chain
stores will order the books, but it’s always suggested to keep a stock of 20 plus for smaller, indie stores
and alternative shops for reading/signings. |
| International Book Tour |
[inquire within] |
| Radio Coverage |
We build a media list of all the appropriate radio markets/shows for your book. This is assembled
separately from the media list as it narrows to radio media only and specialized radio programs to your book/topic specialty. |
| Journalist Query List Pitches |
We combine two journalist query services where reporters and media producers post messages to private
lists stating what they want or are needing specifically for their story. We scan the list and look for queries
that match with that of our authors and then we pitch your book/topic to the journalist. |
dependant on its production. I believe the editing department is one of the largest in its class, and very thorough; and the Graphics department is as good as any of the large publishers, with notable originality and brilliant at tying in the cover to your theme. The physical book ends up a winner.